I went out to buy a dress today. I found a really great one at department store A, but was thinking it was too pricey. I stopped at department store B on the way out, thinking I’d look around a little on the off chance that they’d have something, but not really expecting to find anything better than at department store A. But…lo and behold, they had (almost) the exact same dress…for $100 less. Which made it very cheap, and still really great. Shopping success: excellent.